Users have difficulty managing Clipper Card balances and fixing fare-related issues that might come up, many times due to lack of information about their account.
Create a relationship with users based on clarity and communication. Keep the user informed in ways that fit their lifestyle, in order to prevent potential service interruptions before they happen.
Reduce options on the homepage to focus on acquiring new users, while allowing existing users to easily log in and find answers to questions.
Make it easier for existing users to understand the balances on their cards, change selections, and add value.Live Homepage
Introduce a mobile app to quickly manage funds and receive native notifications.
Utilize a relatively small feature set to keep focus on managing card balances to avoid complicating on-the-go interactions.Mobile App Prototype
Introduce a wearable app for urgent notifications about issues that might cause service interruptions.
Keep notifications to a minimum and avoid redundancies with the mobile app.
Utilize interactions that can be completed in a few seconds.Apple Watch Video Mockup