The Ride + Style event is a fixed gear bicycle competition, sponsored by Red Bull. The one day event has more than 50 riders competing in both freestyle and race events. The event not only focuses on the riders, but brings in the style with local artists to paint the track fixtures.
Our main goal was to make it an interactive experience for everyone who attended. We wanted to change it from a typical static venue filled with spectators to an adaptive and dynamic venue where everyone can participate.
Users are able to purchase tickets and view schedules for the upcoming events. The website also serves as the portal for the style portion of the event. Users can submit custom designs for track artwork, and vote for the winners. After the event, the website hosts photos and videos to download.
We designed the app for 3 use cases: A general spectator, a member of the media team, and a competitor. The login for each user type has a slightly different app flow for their needs. A general spectator’s app focuses on maps, tickets, and schedules. The media team member’s app focuses on credentials and finding team mates. The competitor’s app focuses on their team’s stats and race standings.Mobile App Demo
The wearable app has been designed specifically for a competition rider. The wearable is primarily to let the rider know their position in the lineup and track their vital stats. The wearable also tracks the position of the rider to inform the post-production effects.Wearable Interface Demo